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While Levi’s remains firmly anchored in its rivet-reinforced legend, with an ever-growing multitude of labels, collections and store concepts, the born-in-San Francisco denim industry is making a full-force comeback with a sizeable contingent of local producers and shops that carry their models, all at direct-from-the-designer prices and guaranteed in indigo. Of particular note are the San Franciscan jeans of the Tellason label, designed by John Graham Mellor: 100% local and available in three cuts up to US size 44, sold exclusively at Unionmade, the superb menswear store in the Castro.
